Google Adwords client can view invalid clicks
Google Adwords has introduced their new feature for Adwords clients to view invalid clicks detected from their advertising campaign [link].
After some chaos and critics of click fraud from the past few months, this feature could be a big leap for Google to build a better understanding and relationship with their Adword clients.
Contradict to common rumors, Google reassured the clients that they won’t be charged for invalid clicks. And if an Adsense publisher account is terminated for click fraud activity, the unpaid amount will be refunded to the Adwords advertisers as well.
Google has also claimed that the click fraud problem is not as huge as reported by 3rd parties, claiming that their estimation have been both inconsistent and greatly exaggerated due to their methodologies.
The usefulness of this ‘view-invalid-clicks’ feature is yet to be seen, but some Adwords clients will be happy simply for the fact that Google is making move to show that they are taking care of their custormers.