Google Adsense Video Ads
Google Adsense Video Ads has been introduced since May 2006, the effectiveness of the video ad is yet to be seen for both advertisers and publishers.
It’s not easy to find a Google Video Ads on display, I only saw it once on my website and a few times on other web pages.
As Google Adsense display ads that will optimize the publishers potential revenue, Google Video Ads is problaby not the best money making ad format.
The biggest problem with Video Ad is how it credits the publishers, which requires more than a click compared to the normal one click on text ads and image ads.
Unless the advertisers are willing to pay huge on CPM or CPC basis, the success of Google Video Ads will remain to be unseen.
According to Google Adsense..
Your earnings from video ads will depend on the pricing of the specific video ads you display. Video ads can be either cost-per-click or cost-per-thousand-impressions.
When paid on a CPC basis, you’ll receive earnings for each valid clickthrough on ad — that is, a click on the display URL or playing video that directs a user to the advertisers’ website. When paid on a CPM basis, you’ll be paid for impressions of the opening image, rather than plays of the video.
Keep in mind that video ads will compete alongside text and image ads to show on your pages. We’ll only display a video ad on your page when it represents the maximum potential revenue for you.