Google open office in Singapore

Google has opened their Southeast Asian offices in Singapore which will represent ad sales in Singapore, Malaysia, Thailand etc. [Searchenginejournal]

I wonder what benefits it bring to the region Google Adwords and Adsense users; I can only think of cheaper phone calls to the support department at the moment.

The online-money-making community in Southeast Asia doesn’t have a strong bond yet; we don’t see webmaster related gatherings and seminars as often as in USA and some other countries (Australia for example)… Google will have to be pro-active to organize meetings with advertisers and publishers if they want to make the Singapore office a success.